Awards and Honors

 PR Consultant Receives National Honor from

Public Relations Society of America

Fort Worth, TX - Glenda M. Thompson, president, Gestures Marketing Communications was awarded the Public Relations Society of America (PRSA) National Diversity Award at the organization’s 2008 National Convention.  The Award is given to PRSA Chapters that embody and demonstrate key values in diversity as outlined by the mission statement and contribute to advancing diversity as seen by submissions of their best practices and/or case studies.

PRSA continues to promote educational outreach programs for members and the public relations industry by using diversity as a smart business strategy to gain and maintain a competitive edge in today's diverse marketplace.

As a board member of the Greater Fort Worth PRSA chapter, Thompson serves as chair of the Diversity Committee.  “We had a goal at the beginning of the year to advance PRSA’s diversity initiatives in new and innovative ways,” says Thompson.  “We wanted to address diversity in the workplace beyond race and gender by examining diversity of thought.”

In past years, most companies understood the concept of race and gender diversity initiatives but got nervous at the thought of hiring candidates who didn’t exactly fit the company’s culture.  Today more companies are recognizing that to remain relevant in a global marketplace, they must begin to recruit candidates who think differently and don’t fit the traditional cultural standard that was founded as the company model.  Diversity of thought – considered the last frontier of diversity to seep into a company’s culture is becoming an important recruiting strategy for today’s leading organizations.

“As a company policy we maintain diversity at the forefront of any business initiatives we undertake,” says Thompson.  It’s important to surround myself with people that don’t all think like me.”  “The differences help to create a consensus of agreement.”   

Founded in 2003, Gestures Marketing Communications is an award winning small business specializing in strategic planning, public relations and social and business to business marketing.